We've seen it happen again and again. Hosts will invite Dr. Wallach on
for a one hour interview, only to find the phones lit up with more and
more callers by the minute. Dr. Wallach can easily fill two hours, with
more and more listeners toward the end of the show. If you're looking
for audience engagement, if you're interested in the sort of time spent
listening that affects ratings, don't pass up the opportunity to interview
Dr. Wallach.